America has a rich history of criterium racing, a unique form of cycling that stresses high-speed racing, contested amidst a thriving urban atmosphere. Criterium racing’s ability to combine the most exciting elements of popular sports with the large-scale appeal of downtown arts and music festivals has made it the most enduring form of cycling in North America with an ever-growing following of fans.

Because criteriums are historically run on short laps through city streets, they offer spectators the opportunity to watch Olympians and world and national champions up-close as they ride at top speed for up to two hours. This has made the criterium format the most spectator-friendly form of cycling.

When staged according to the above specifications, these races often draw more than 30,000 fans per event. The races that form the USA CRITS series have been specifically chosen according to the ideals that have made criterium racing an American legacy: Challenging courses that showcase arts and entertainment districts, a large and growing base of spectators, broad community support, and strong opportunities for marketing partners. These are that lead to the World Championships Sports Network USA Crits Finals.

As the country’s leading producer of criterium racing, Swagger has over 50 years of combined experience as a sports marketing and event management organization.  Swagger has managed America’s premiere criterium, the Twilight Criterium in Athens, Georgia for nearly 30 years and has assisted with hundreds of large and small-scale events.  A separate capabilities and credentials document is available upon request.